November 26,2023/7:37 PM IST: Bollywood actress Deepika Padukone became a businesswoman in 2022 by launching her skincare brand 82E in the market. In the initial days of her launch, she faced criticism of her products being overpriced. The backlash on her product is not only on the price but also the type of ingredients used in the product.
“The highlighted ingredients on the product don’t have any purpose, as we don’t see it working on our skin, also it is overpriced for sure”, stated a source.
Recently, in an interview on CNBC TV-18, the actress assured that the product she’s selling in the market is first used by her before going for further processing. She guaranteed the authenticity of her products and the consistency and hard work she was putting in to make the brand successful.
Speaking about the trolls and hates, the actress said that it’s a part of being a celebrity. You just have to be grounded and keep moving forward.
Last month, the actress’ introduced many brands introduced many new products in the market. To this, the actress said she uses the product first before it goes for clinical trial. She uses it at least for a week or not more, and sometimes for a couple of months to make my review.
Currently, the company has launched 12 products and is set to come up with new categories and the business internationally. However, the actress and the co-founder of her company did not reveal any details on the new categories.
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