The company introduced a “raspberry spiced Coke” on Wednesday, its first new permanent product in years.
The “unique combination of our iconic cola, raspberry, and spiced flavors,” according to Coca-Cola, will be available in stores from Monday, February 19.
Coca-Cola clarified in a statement to USA Today that it is “just spiced Coca-Cola.” “Coca-Cola Spiced blends the iconic taste of Coca-Cola with a burst of refreshing notes from raspberry and spiced flavours, transforming the familiar into the extraordinary.”
Coca-Cola Happy Tears, the most recent example, with flavors of salt and minerals. On February 17, it will only be available in the US and Great Britain on TikTok. According to Moin, Coca-Cola Creations’ consumer research helped shape the creation of Coca-Cola Spiced. He stated that Coca-Cola typically takes a minimum of a year to create a new beverage, but the development of Coca-Cola Spiced only took seven weeks. According to Moin, the company plans to release more innovative items soon at a similar pace.
Variants of new flavoured Coca-Cola
Mid-February will see the release of the new taste, which will come in 12 oz elegant cans, 12 oz 12-packs, 10-pack tiny cans, and 20 oz.most major shops in 5-liter 6-packs and 2-liter bottles; the prices will be comparable to those of other Coca-Cola products.
According to the firm, Coca-Cola Spiced offers “a unique formula in a differentiated taste territory” and is a direct response to consumer demand and category trends. Coca-Cola claims that the food and beverage sector has witnessed a significant rise in consumer interest in and purchasing patterns for spiced and/or raspberry-flavoured drinks and taste options.
Statistics
In addition to a 25% rise in desire for raspberry soft drinks over the previous four years, the company reported a 124% increase in consumer readiness to explore spices in beverages since 2019.
The spiced drinks were initially marketed by Coca-Cola during the 2023 NACS Show.
