The Google search engine platform is used by most of the people all over the world. Although there are many other search engine platforms, Google is the most used.
In this case, Google has been a regular search engine on Apple’s iPhone and Mac devices. Google has been in contract with Apple for many years for this purpose.
In this case, recently, Apple has embarked on an effort to create its own search engine platform.
Google may be dominant in search, but the company still needs Apple and its billions of users. As long as their agreement is in place, Apple has an incentive to steer its customers toward Google. The more Apple promotes Google search, the more money Apple makes.
Apple is trying to create a new search engine platform to compete with Google search engine platform.
For this, Apple has negotiated with Microsoft and DuckDuckGo. Apple considered buying the Bing search engine from Microsoft. However, it finally struck a deal with Google.
In this case, Apple has hired John Giannandria, a former employee of Google, to acquire Apple’s technologies. According to reports, he is heading the team developing Apple’s search engine for iOS and macOS, dubbed ‘Pegasus’.
The deal has come under the scanner of the US government as the latter dragged Google to the court alleging that the web giant reportedly pays Apple and other phone makers between $10 billion each year to maintain Google’s monopoly in search and online ads.
Apple has invested heavily in artificial intelligence and search technologies for this. A case regarding the agreement between Google and Apple is pending in court.
The US government has accused Google of spending billions of dollars to use Google’s search engine on Apple’s sites, which worries Google now that Apple is developing a new search engine. Because Google is expected to lose revenue if Apple develops a new search engine.
However, Apple has not made any announcement regarding the creation of a new search engine platform. But Apple reportedly has the technology to build a search engine platform.
